Introduction to Website Branding
Your website comes with a wide range of options that allow you to achieve a completely custom feel and look and match your existing branding. Using these options, you can build reputable online presence that helps building brand recognition and loyalty in your customers.
Here are the options that helps you establish your brand online:
The first aspect of your brand is your company or website name. It doesn't necessarily have to imply the products you sell, but it does need to be short, catchy, and easy to remember.
The website name is filed in the Site Title field in Site Properties and plays an important role for the Search engine optimization of your site. If no logo has been added, the Site Title will be used as logo as well.
Logo and Tagline
The logo can be a graphic symbol beside your company name or a stand-alone typographic trademark. Together with the tagline, the logo is used to visually identify your organization. Whether they are custom-designed or created using free logo design tools, the logo and tagline are recommended to follow these basic principles:
- they should be unique and memorable.
- should communicate as much as possible the idea of your business and any advantages you have before competitors.
- should reside at the top left area of your page, since this is where most visitors expect to see them.
The feel and look and the consistency of your website, are one of the most important elements of building a reputable online presence. The design should resonate well to your target audience and also should match your existing branding.
The rich selection of designs and the variety of page layout options will help you to create a consistent and professional looking website with minimum efforts.
Here are a few tips on how to select an appropriate design and page layout for your site:
- Choose a design that matches the purpose of your site and your target audience. If you web site statistics shows that most of your visitors never go deeper than your home page, there is a chance the design is not appealing to them.
- Select a design color that matches your established branding.
- Use a consistent page layout across all pages from your site. Use sections and page columns to structure your information in a visually appealing and readable manner.
Page Header Images
The page header images are usually the focal point of your page and most visitors use them to quickly figure out if they are on the right page, without reading the page content. Also the page image on the home page is integral part of your design and should be very carefully selected to communicate what your organization does.
Your website comes with a large selection of hand-picked stock images, and you can also upload custom images or flash animations. You may also display rotating images or slideshows as page headers.
The copyright statement in your footer helps promote your and related brands, trademarks, copyrights. The website copyright area may display both text and images and therefore may be used to display small banners, logos, or other related visuals.
The domain name is not just a reference to your website web address; it is a means of further establishing your brand in the mind of the customer. Domains which are easy to spell and memorize may be easily promoted, accessed and referred by word of mouth which helps growing your customer base.
The site icon (also called favicon) is a small image appearing next to your website URL in the browser address bar. The favicon is also displayed in the user Bookmark (also known as Favorites) menu.